ABOUT
Brand Story
Brand Overview: Eterna Vogue is a fashion brand that focuses on combining modern and classic elements. It was founded in 2021 and adheres to the concept of "making uniqueness with details and creating classics with innovation". The brand is committed to providing high-quality and sustainable fashion items for consumers who love life and pursue taste, from clothing to accessories, conveying a life attitude that is intertwined with elegance and freedom.
Design style: Eterna Vogue's design style is both simple and artistic. It is based on minimalist lines and selected materials, combining contemporary craftsmanship with vintage details to create layered fashion works. Whether it is daily leisure, business formal, or dinner haute couture, Eterna Vogue provides fashion solutions for different occasions.
Brand Vision: Eterna Vogue aims to lead fashion lovers around the world into a more personalized and responsible fashion world, promote sustainable fashion, and encourage consumers to choose classic items that will accompany them for a long time rather than short-lived fast fashion products with the concept of "slow fashion".
Core product series:
- Signature Classic series: Mainly basic items with neat cuts and first-class texture, suitable for commuting and daily wear.
- Avant-Garde series: Emphasize creativity and experimental design, explore the splicing of multiple materials and asymmetrical cutting.
- Nature Luxe series: Use natural organic cotton, wool, silk and other environmentally friendly fabrics to combine luxury and comfort.
- Timeless Accessories series: From handbags to jewelry, each piece combines functionality with style.
Brand Story: Alex Thompson, the founder of Eterna Vogue, was a designer who loved traveling and cultural exploration. He found that the fashion styles of different cities around the world each had their own unique charm, but there was always a lack of a brand that seamlessly connected the classic and the contemporary. Therefore, he founded Eterna Vogue, incorporating details of different cultures around the world into the design, creating fashion items that are both internationally-minded and full of personal style.
Environmental commitment: The brand is committed to producing products with sustainable materials and environmentally friendly processes, doing its best to reduce its carbon footprint from material selection to packaging, and working with multiple non-profit organizations around the world to promote the "green fashion" movement.
Brand positioning: Eterna Vogue's core audience is the urban group between the ages of 25 and 45 who love fashion and quality life. They pay attention to style, texture, and environmental issues, and like to express their attitude towards life through their outfits.
Future development: Eterna Vogue plans to open more physical experience stores in the future, combining online digital services to allow customers to enjoy a seamless and immersive experience during the shopping process. At the same time, the brand will launch limited-edition joint series and collaborate with artists and designers to bring customers unique fashion choices.
Conclusion: At Eterna Vogue, every seemingly simple stitch and thread contains an infinite love and exploration of beauty and life. We not only create fashion, but also lead a delicate and arbitrary lifestyle, accompanying every wearer to leave their own moments in life.
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